PRIVACY
POLICY

1. INTRODUCTION

This Privacy Policy explains how Definitive Ventures Group, trading as Deathwings ("we", "us", "our") collects, uses, and protects your personal information when you use our website (wearedeathwings.com) or purchase our products.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. INFORMATION WE COLLECT

2.1 Information You Provide

When you place an order or sign up for our mailing list, we collect:

• Name (for order fulfillment and communication)
• Email address (for order confirmations, shipping updates, and marketing if you consent)
• Shipping address (for product delivery)
• Billing address (for payment processing)
• Phone number (optional, for delivery purposes)

2.2 Information Collected Automatically

When you visit our website, our e-commerce platform (Shopify) may automatically collect:

• Device information (browser type, operating system)
• IP address (for fraud prevention and security)
• Pages visited (to improve website performance)

We do not currently use cookies or third-party analytics tools on our website.

2.3 Payment Information

Payment information (credit/debit card details) is processed securely by Shopify Payments. We never see or store your full payment card details. Shopify is PCI-DSS compliant and handles all payment data securely.

3. HOW WE USE YOUR INFORMATION

3.1 Order Fulfillment

• Processing and shipping your orders
• Sending order confirmations and shipping updates
• Managing returns and refunds
• Customer service and support

Legal basis: Performance of a contract

3.2 Marketing Communications

• Sending promotional emails about new products, offers, and brand news (only if you have consented)
• You can unsubscribe from marketing emails at any time by clicking "unsubscribe" in any email or contacting us

Legal basis: Consent (which you can withdraw at any time)

3.3 Legal Obligations

• Complying with legal requirements (e.g., tax, accounting)
• Fraud prevention and security

Legal basis: Legal obligation and legitimate interests

4. HOW WE SHARE YOUR INFORMATION

We only share your personal information with trusted third parties necessary to operate our business:

4.1 Shopify (E-commerce Platform)

Our online store is hosted on Shopify Inc. Shopify stores your data on secure servers and processes payments. Read Shopify's Privacy Policy: shopify.com/legal/privacy

4.2 Shipping Partners

We share your name and shipping address with delivery companies (e.g., Royal Mail) to fulfill your order.

4.3 Email Service Provider

We use Zoho Mail to send transactional and marketing emails. Zoho processes your email address in accordance with their privacy policy.

4.4 Payment Processors

Shopify Payments processes your payment information securely. We do not have access to your full payment card details.

5. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy:

• Order information: 7 years (UK tax and accounting requirements)
• Marketing consent: Until you unsubscribe or request deletion
• Account information: Until you request deletion

6. YOUR RIGHTS (UK GDPR)

Under UK GDPR, you have the following rights:

• Right of access: Request a copy of your personal data
• Right to rectification: Correct inaccurate or incomplete data
• Right to erasure: Request deletion of your data (subject to legal obligations)
• Right to restrict processing: Limit how we use your data
• Right to data portability: Receive your data in a portable format
• Right to object: Object to processing based on legitimate interests
• Right to withdraw consent: Withdraw marketing consent at any time

7. DATA SECURITY

We take reasonable measures to protect your personal information from unauthorized access, loss, or misuse:

• Secure hosting on Shopify's encrypted servers
• SSL/TLS encryption for data transmission
• Secure email communication via Zoho
• Limited access to personal data (only authorized personnel)

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. INTERNATIONAL TRANSFERS

Our e-commerce platform (Shopify) and email provider (Zoho) may store data on servers located outside the UK/EU. When this occurs, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your data in accordance with UK GDPR.

9. CHILDREN'S PRIVACY

Our products are not intended for children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The "Last updated" date at the top will reflect the most recent changes. Continued use of our website or services after changes constitutes acceptance of the updated policy.

11. COMPLAINTS

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

12. CONTACT US

If you have any questions about this Privacy Policy or how we handle your data, please contact us: